Kristin Potenti Photography


Photographer based in South Florida specializing in Travel, Portraits, Event & Commercial Photography
Posts tagged branding
Brand Purpose - It' s Bigger Than You Think

Some of the most successful companies in the world understand that values and commitment to something bigger are what’s truly important. And consumers are taking notice. In fact, sixty-three percent of consumers prefer to purchase from brands that support a purpose that aligns with their own values, Accenture research found. They are beginning to view brands as societal change-makers expected to take a stand on social and political issues. 

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Key Components to A Branded Experience

With E-commerce giants Amazon and Wayfair taking bigger and bigger bites of the retail pie, brick and mortar retailers are racking their brains for ways to get consumers into stores. The best way to do this is to create a branded experience, not just a store, that taps into a universal human insight- whether it’s the desire to explore or for comfort. 

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